What is SEO and How it Works?
In this article, we will take you through what is SEO and how SEO works?
Seo is a tactic of Digital Marketing which basically means, optimizing your website content for Search Engines like Google and Bing.
Search Engine Optimization (SEO) is a highly demanded skill of all time. An SEO expert is always in demand when it comes to website rankings and building authority online.
Through SEO you can boost your business online. As an example, if you search for the term “Buy Mobile Online” on Google
The results you see in the Position of 1,2 and 3, have you ever tried to know the reason behind this. This is what SEO is all about. SEO is an advance technique used to list out your business on the first page of Google or Bing.
And it totally depends on how you optimize your content according to Google SEO Sundar Pichai, Google search works on the basis of 200 factors. How your website should rank on Google totally depends on how you optimize your content keeping those factors in mind.
But it’s almost impossible to follow all the factors but some of them are very important:
10 most important SEO factors guided by Google:
- Keyword Placement
- Keyword Density
- H1, H2, H3
- Minimum 300 words
- Internal Linking
- Media optimization
1. Title Optimization
Keywords in Title and well-structured punch lines is an ideal way to optimize your titles. Having the right amount of characters (60) make it, even more, search engine friendly.
2. Description Optimization
Optimize your content description having the keywords on it. Don’t over-optimize it, describe your content within 150 characters and keep it nice and on the point.
3. URL Optimization
Keeping your URL Short and Nice is a great way to allow the search engine to find your content easily. Remove stop words from the slug. And use focus keywords.
4. Keyword Placement
Keyword placement plays an important role in SEO, the right placement of keywords can actually boost your website’s ranking. But don’t over-optimize.
5. Keyword Density
Keyword density is basically is the percentage of the number of times a keyword appears on a page divided by the total number of words in that page. So if in an article of 100 words you are using your keyword 10 times, your density will be 10%.
6. H1, H2, H3
Keep your content headings in a nice and natural alignment, don’t make it difficult for search engines to find out the purpose of the headline, basically, align headline serially.
7. Minimum 300 words
The content length should be a minimum of 300 words. And the ideal size of the content is 1000 words, suggested by most of the digital marketing. We also follow the same guideline.
8. Internal Linking
Internal linking is a way to keep your visitors busy inside your website by offering related information. And its also boost your dwell time, which is good for your business.
9. Image optimization
Image optimization basically, keeps the keyword on the file name and also in the alt text of that file. The file could be Image, graphics and infographics.
Readability plays an important role. Readability means to keep your content user friendly. Writing small sentences and no grammatical error can improve the readability.